Blog

Read the blog to learn more about Shopify apps, e-commerce, entrepeneurship, and more.

Recent blog posts

How Birthday Marketing Boosts Customer Loyalty on Shopify

Discover how acknowledging your customers' birthdays can significantly increase loyalty, retention, and lifetime value for your Shopify store.

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Birthday Discounts That Convert: Finding the Sweet Spot

Learn how to craft birthday discount offers that maximize conversions while protecting your margins, with data-backed strategies for Shopify stores.

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Setting Up Your First Birthday Marketing Campaign on Shopify

A comprehensive step-by-step guide to implementing an effective birthday marketing campaign for your Shopify store using the Happy Birthday App.

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Customer Spotlight: Success Stories with Birthday Marketing

Real-world case studies of Shopify merchants who have significantly increased their revenue and customer loyalty through strategic birthday marketing.

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The Psychology of Birthday Marketing: Why It Works So Well

Explore the psychological principles that make birthday marketing one of the most effective customer engagement strategies for Shopify stores.

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3 Creative Ways to Collect Customer Birthdays Without Being Intrusive

Discover effective and non-intrusive strategies for collecting customer birthdays to fuel your Shopify store's birthday marketing program.

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Seasonal Birthday Marketing: Adjusting Your Strategy Throughout the Year

Learn how to adapt your birthday marketing campaigns to seasonal changes, holidays, and business cycles to maximize effectiveness throughout the year.

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Birthday Marketing ROI: Measuring the Success of Your Campaigns

Learn how to effectively measure and optimize the ...

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New website

New Craft Apps is live!

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How to Find Cancellation Reasons in Shopify

Discover how to uncover the reasons behind order cancellations in your Shopify store to improve customer retention and reduce future lost sales.

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Easy Cancellations: A Key to Better Customer Experience

Discover the hidden benefits of a smooth cancellat...

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Why Easy Cancellations Build Customer Trust

Learn why easy cancellations are crucial for build...

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