You’ve translated your product descriptions, but your product images, size charts, ingredient labels, feature callouts are still in English. Product Image Translate Easy automatically swaps images based on your customer’s language.
TLDR: Ready to close the localization gap? Install Product Image Translate Easy and give your international customers the complete experience they expect.
You’ve done everything right. Installed a translation app, carefully localized your product descriptions, and set up Shopify Markets for your target countries. Your store looks professional in German, French, and Spanish.
Then a customer in Munich screenshots your product page and sends it to support. The product description is in perfect German. The price shows euros. But the main product image – the one with your carefully designed benefits infographic – is completely in English.
This is the localization gap that catches almost every international Shopify merchant off guard.
When merchants think about translation, they think about text. Product titles, descriptions, collection pages, checkout flows. This makes sense because that’s what translation apps handle.
But modern e-commerce product images aren’t just photos anymore. They’re rich visual content packed with text: size charts with measurements, ingredient lists on supplement labels, feature callouts on tech products, care instructions on apparel, certification badges for compliance.
All of this text stays frozen in your original language, no matter how sophisticated your translation setup is.
The disconnect is jarring for customers. They’re browsing in their native language, feeling comfortable and ready to buy, and then they hit an image they can’t fully understand. Trust drops. Confusion rises. They click away to a competitor who speaks their visual language.
Shopify’s built-in translation features and apps like Translate & Adapt are excellent at what they do. They scan your store’s text content – titles, descriptions, metafields, theme strings – and let you provide translations.
But product images aren’t text. They’re media files. When you upload a product photo to Shopify, it’s a single file that displays identically regardless of what language your customer has selected. There’s no native mechanism to say “show image A to English visitors and image B to German visitors.”
Some merchants discover this limitation the hard way, after investing heavily in text translation only to realize their visual content creates a fractured experience.
Faced with this problem, merchants typically try one of three approaches.
The first is creating duplicate products – one version for each language with the appropriate images. This technically works but creates an inventory nightmare. You’re managing five separate SKUs for what is essentially one product. Stock levels don’t sync. Analytics become meaningless. Your admin panel turns into chaos.
The second approach involves theme code modifications. A developer can write Liquid code that checks the current language and conditionally displays different image URLs. This works until your next theme update breaks everything. Or until you want to change an image and realize you need developer help for what should be a simple task.
The third workaround is simply accepting the limitation and hoping customers won’t notice or won’t care. This is the most common approach, and it’s costing merchants sales they’ll never know they lost.
What merchants actually need is a system that works the same way text translation does – automatically detecting the customer’s language and serving the appropriate content.
This is exactly what Product Image Translate Easy does. The app integrates with your existing translation setup and monitors which language your customer has selected. When they view a product, it automatically swaps your original images for the localized versions you’ve uploaded.
No duplicate products. No theme code to maintain. No developer dependency for routine updates.
The workflow is simple. You upload your translated image variants to the app, map them to the appropriate language codes, and publish. From that point forward, your German customers see German images, your French customers see French images, and your original English images display for everyone else.
Consider a supplement brand selling across Europe. Their product images include detailed ingredient panels and dosage instructions – legally required information that must be accessible to customers.
Before implementing image localization, their German product pages showed English ingredient labels. Customers either couldn’t read the details or had to work to translate them mentally. Support tickets piled up asking basic questions that were answered on the label, just in the wrong language.
After setting up localized images, each market sees compliant, readable labels in their language. Support tickets dropped. Conversion rates in non-English markets climbed. The product felt native to each market rather than like an import with a translated description slapped on top.
If you’re already running a translated Shopify store, adding image localization is straightforward.
First, audit your current product images. Which ones contain text that matters? Size charts, spec sheets, infographics, and packaging shots are the usual culprits. Simple lifestyle photos without text overlays don’t need translation.
Second, create your localized image variants. This might mean working with a designer to swap text layers, or using tools like Canva or Figma if your originals have editable text. Focus on your top-selling products and highest-traffic markets first.
Third, install Product Image Translate Easy and upload your variants. The app’s interface lets you map each image to its target language with a few clicks.
Fourth, test the experience yourself. Switch your store’s language and verify that images swap correctly. Walk through the purchase flow as your international customers would.
Text translation is necessary but not sufficient for true localization. If your product images contain text – and most do – your international customers are seeing a fragmented experience that undermines the work you’ve already done.
Fixing this doesn’t require rebuilding your store or hiring developers. It requires the right tool and a few hours of setup.
Your translated text and your localized images working together – that’s what makes an international store feel native rather than foreign.
Ready to close the localization gap? Install Product Image Translate Easy and give your international customers the complete experience they expect.