Smart DOB Sync: How Our Shopify App Keeps Birthday Marketing On Autopilot

Your customers share their birthdays because they want something special in return. But there’s a problem. When birthday data only lives in Shopify’s metafields, it can’t power the birthday campaigns you’ve built in our app. That’s why we fixed this issue.

How It Works: Automatic Birthday Data Sync

The Happy Birthday App now listens for Shopify’s customer webhooks. When a customer shares their date of birth during checkout, through a quiz, or in their account, we automatically grab that data and sync it to your subscriber list.

No more manual imports. No more worrying if birthday data in Shopify will reach your campaigns.

Behind the Scenes Process

Here’s exactly how the system works:

1. Automatic Detection: Webhooks fire when Shopify creates or updates a customer
2. Data Verification: Our system checks your shop and finds the DOB metafield you configured
3. Smart Sync: If a birthday exists, we run the same validation used in bulk imports
4. Clean Handling: Missing birthdays are skipped. Existing data stays untouched.

Why This Matters for Your Marketing

Less Work: Capture birthdays anywhere in your store. Shopify handles the technical part.

Instant Results: Send thank-you campaigns or start birthday sequences right away.

Better Data: Emails get normalized, local date formats are respected, and birthday parsing follows proven rules.

No More Manual Tasks: Stop relying on nightly updates or CSV files. The webhook system keeps your Shopify data and campaign data perfectly in sync.

Focus on What Matters Most

With automatic sync working, you can spend time on creative offers instead of data management. Your birthday marketing now runs smoothly on autopilot.

The webhook system ensures Shopify and your campaign data stay perfectly connected, so you can focus on building great customer experiences.