{"id":185,"date":"2025-11-15T23:40:36","date_gmt":"2025-11-15T23:40:36","guid":{"rendered":"http:\/\/wordpress-newcraft-wordpress-c65f4c-91-98-137-5.traefik.me\/?post_type=shopify-app&#038;p=185"},"modified":"2026-01-28T14:10:12","modified_gmt":"2026-01-28T13:10:12","slug":"happy_birthday","status":"publish","type":"shopify-app","link":"https:\/\/newcraft.dev\/nl\/apps\/happy_birthday\/","title":{"rendered":"Birthday Email Marketing"},"content":{"rendered":"\n<p><strong>TL;DR: Automate birthday emails with personalized discount codes to boost customer loyalty and drive repeat sales.<\/strong><br>The <a href=\"https:\/\/apps.shopify.com\/happy-birthday-app-new-craft\" target=\"_blank\" rel=\"noopener\">Happy Birthday App<\/a> collects customer birthdays at checkout and automatically sends personalized birthday emails with discount codes on their special day.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Automated Birthday Emails:<\/strong> Set it and forget it &#8211; emails send automatically on customer birthdays.<\/li>\n\n\n\n<li><strong>Unique Discount Codes:<\/strong> Generate personalized discount codes for each customer.<\/li>\n\n\n\n<li><strong>Multiple Collection Methods:<\/strong> Collect birthdays at checkout, via landing pages, or import existing data.<\/li>\n\n\n\n<li><strong>Multi-Language Support:<\/strong> Send emails in 11+ languages based on customer locale.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Why Birthday Marketing Works<\/h2>\n\n\n\n<p>Birthday emails consistently outperform regular marketing campaigns. Customers feel valued when brands remember their special day, creating an emotional connection that drives loyalty and repeat purchases.<\/p>\n\n\n\n<p>With the Happy Birthday App, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Build stronger customer relationships through personalized outreach<\/li>\n\n\n\n<li>Drive repeat purchases with time-limited birthday discounts<\/li>\n\n\n\n<li>Increase customer lifetime value with automated engagement<\/li>\n\n\n\n<li>Stand out from competitors who don&#8217;t offer birthday perks<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How It Works<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Collect Birthdays:<\/strong> Customers enter their birthday after checkout, via a signup page, or you import existing birthday data.<\/li>\n\n\n\n<li><strong>Customize Your Email:<\/strong> Design your birthday email template with your branding, message, and discount offer.<\/li>\n\n\n\n<li><strong>Set Sending Rules:<\/strong> Choose when to send &#8211; on the birthday, days before, or days after.<\/li>\n\n\n\n<li><strong>Let It Run:<\/strong> The app automatically sends personalized emails with unique discount codes on each customer&#8217;s birthday.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Core Features<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Birthday Collection Methods<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Method<\/th><th>Description<\/th><\/tr><\/thead><tbody><tr><td>After Checkout<\/td><td>Customers see a birthday signup form on the thank you page, right after they complete their order.<\/td><\/tr><tr><td>Landing Pages<\/td><td>Create a &#8220;Birthday Club&#8221; signup page. Share the link in emails, social media, or embed it on your website.<\/td><\/tr><tr><td>Import Existing Data<\/td><td>Already collecting birthdays? Import them from a spreadsheet or sync from your Shopify customer data.<\/td><\/tr><tr><td>Manual Entry<\/td><td>Add birthdays one by one through the app, perfect for VIP customers or special requests.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Email Template Builder<\/h3>\n\n\n\n<p>Create beautiful birthday emails that match your brand:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Visual Editor:<\/strong> Customize header, content, call-to-action, and footer sections<\/li>\n\n\n\n<li><strong>Branding Options:<\/strong> Add your logo, choose colors, and adjust text alignment<\/li>\n\n\n\n<li><strong>Two Template Types:<\/strong> Birthday emails and follow-up emails for customers who haven&#8217;t redeemed yet<\/li>\n\n\n\n<li><strong>Preview &amp; Test:<\/strong> Preview your email and send test emails before going live<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Discount Code Options<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Option<\/th><th>How It Works<\/th><\/tr><\/thead><tbody><tr><td>Unique Codes<\/td><td>Auto-generate unique discount codes for each subscriber. Set percentage or fixed amount, minimum purchase requirements, and validity period.<\/td><\/tr><tr><td>Fixed Code<\/td><td>Use a single discount code for all birthday emails. Create the code in Shopify and link it to the app.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Unique code options include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Percentage or fixed amount discounts<\/li>\n\n\n\n<li>Custom code prefix\/suffix<\/li>\n\n\n\n<li>Minimum subtotal requirements<\/li>\n\n\n\n<li>Validity duration (e.g., 7 days from birthday)<\/li>\n\n\n\n<li>Apply to specific products, collections, or entire order<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Scheduling &amp; Timing<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Timezone-Aware:<\/strong> Emails send at the right time based on your shop&#8217;s timezone<\/li>\n\n\n\n<li><strong>Flexible Scheduling:<\/strong> Send on the birthday, days before, or days after<\/li>\n\n\n\n<li><strong>Exact Send Time:<\/strong> Choose the hour and minute for email delivery<\/li>\n\n\n\n<li><strong>Leap Year Handling:<\/strong> Feb 29 birthdays are handled gracefully<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Multi-Language Support<\/h3>\n\n\n\n<p>Reach international customers in their preferred language (Professional plan):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>11+ Languages:<\/strong> English, Spanish, French, German, Italian, Dutch, Portuguese, Swedish, Danish, Finnish, Norwegian, Russian<\/li>\n\n\n\n<li><strong>Auto-Detection:<\/strong> The app automatically detects which language your customer prefers<\/li>\n\n\n\n<li><strong>Translated Emails:<\/strong> Create a birthday email for each language you support<\/li>\n\n\n\n<li><strong>Translated Signup Forms:<\/strong> The birthday signup form also appears in the customer&#8217;s language<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Works Seamlessly with Shopify<\/h2>\n\n\n\n<p>The app integrates directly with your Shopify store:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Automatic Discount Codes:<\/strong> Discount codes are created in your Shopify admin, just like any other discount<\/li>\n\n\n\n<li><strong>Customer Data Sync:<\/strong> New customers are automatically recognized by the app<\/li>\n\n\n\n<li><strong>Order Tracking:<\/strong> See when customers use their birthday discount and how much they spend<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Embed Your Signup Form Anywhere<\/h3>\n\n\n\n<p>Want to collect birthdays on your blog or external website? Simply copy-paste a small code snippet and the signup form appears. Customize the colors and text to match your brand.<\/p>\n\n\n\n<p><strong>Try it yourself:<\/strong><\/p>\n\n\n\n<p><!-- Birthday Signup Form --><\/p>\n\n\n\n<div data-hbd-form=\"\">&nbsp;<\/div>\n\n\n\n<p><script src=\"https:\/\/happybirthdayapp.apps.newcraft.dev\/embed.js?id=GLq6_zYGktw\"><\/script><\/p>\n\n\n\n<p>To add this form to your own site, just copy two lines of code from the app dashboard. Works on any website \u2013 your Shopify store, WordPress blog, landing pages, anywhere.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">See Your Results<\/h3>\n\n\n\n<p>Track how well your birthday campaigns perform:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>See which customers used their birthday discount<\/li>\n\n\n\n<li>Track how much revenue your birthday emails generate<\/li>\n\n\n\n<li>View recent orders from birthday campaigns in your dashboard<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Pricing Plans<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Plan<\/th><th>Price<\/th><th>Subscribers<\/th><th>Features<\/th><\/tr><\/thead><tbody><tr><td>Free<\/td><td>$0<\/td><td>50<\/td><td>Birthday emails, discount codes, checkout widget, landing pages<\/td><\/tr><tr><td>Starter<\/td><td>$15\/month<\/td><td>5,000<\/td><td>Everything in Free + higher subscriber limit<\/td><\/tr><tr><td>Growth<\/td><td>$25\/month<\/td><td>20,000<\/td><td>Everything in Starter + higher subscriber limit<\/td><\/tr><tr><td>Professional<\/td><td>$40\/month<\/td><td>50,000<\/td><td>Everything in Growth + multi-language support<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>All paid plans include a <strong>30-day free trial<\/strong>.<\/p>\n\n\n\n<p>All plans include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Unlimited birthday emails<\/li>\n\n\n\n<li>Automatic discount code generation<\/li>\n\n\n\n<li>Birthday signup at checkout<\/li>\n\n\n\n<li>Signup page builder<\/li>\n\n\n\n<li>Import existing birthday data<\/li>\n\n\n\n<li>Sales tracking<\/li>\n\n\n\n<li>Email support<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Getting Started<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Install the App:<\/strong> Add the Happy Birthday App from the Shopify App Store<\/li>\n\n\n\n<li><strong>Set Up Your Discount:<\/strong> Choose between unique codes or a fixed discount code<\/li>\n\n\n\n<li><strong>Customize Your Email:<\/strong> Design your birthday email template<\/li>\n\n\n\n<li><strong>Enable Collection:<\/strong> Turn on the checkout widget or create a landing page<\/li>\n\n\n\n<li><strong>Go Live:<\/strong> Start collecting birthdays and sending automated emails<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions<\/h2>\n\n\n\n<p><strong>Can I import existing customer birthdays?<\/strong><br>Yes! Upload a spreadsheet (CSV) with your customer birthdays, or if you already store birthdays in Shopify, we can import them automatically.<\/p>\n\n\n\n<p><strong>When are birthday emails sent?<\/strong><br>You control the timing. Send on the exact birthday, a few days before to build anticipation, or after as a &#8220;belated&#8221; greeting. Set the exact time of day based on your shop&#8217;s timezone.<\/p>\n\n\n\n<p><strong>What discount types are supported?<\/strong><br>Both percentage discounts (e.g., 15% off) and fixed amount discounts (e.g., $10 off). You can also set minimum purchase requirements and limit to specific products or collections.<\/p>\n\n\n\n<p><strong>Can I send emails in multiple languages?<\/strong><br>Yes, with the Professional plan. Create translated templates for 11+ languages. The app automatically detects customer language and sends the appropriate version.<\/p>\n\n\n\n<p><strong>What happens if a customer unsubscribes?<\/strong><br>Each email includes an unsubscribe link. When clicked, the subscriber is marked as unsubscribed and won&#8217;t receive future birthday emails.<\/p>\n\n\n\n<p><strong>Do I need any technical setup for sending emails?<\/strong><br>No. We handle the email delivery for you. Just customize your sender name and you&#8217;re ready to go.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Start Celebrating Your Customers<\/h2>\n\n\n\n<p>Birthday marketing is one of the most effective ways to build customer loyalty and drive repeat purchases. With the Happy Birthday App, you can automate the entire process and let the sales roll in.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/apps.shopify.com\/happy-birthday-app-new-craft\" target=\"_blank\" rel=\"noopener\">Install the Happy Birthday App Now<\/a><\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Happy Birthday App for Shopify stores. Turn Birthdays into Business Opportunities. Delight your customers with personalized birthday messages and offers that drive sales and build lasting loyalty.<\/p>\n","protected":false},"featured_media":254,"menu_order":0,"template":"","meta":{"_acf_changed":true,"_breakdance_hide_in_design_set":false,"_breakdance_tags":""},"class_list":["post-185","shopify-app","type-shopify-app","status-publish","has-post-thumbnail","hentry"],"acf":{"shopify_app_store_url":"https:\/\/apps.shopify.com\/happy-birthday-app-new-craft","app_icon":1434,"subtitle":"Drive loyalty & sales! Send automated birthday emails & discounts to delight customers. Easy setup.","featured_video_url":"https:\/\/www.youtube.com\/watch?v=Dw2nlUZ3ICU&feature=youtu.be","app_screenshots":null},"_links":{"self":[{"href":"https:\/\/newcraft.dev\/nl\/wp-json\/wp\/v2\/shopify-app\/185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newcraft.dev\/nl\/wp-json\/wp\/v2\/shopify-app"}],"about":[{"href":"https:\/\/newcraft.dev\/nl\/wp-json\/wp\/v2\/types\/shopify-app"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newcraft.dev\/nl\/wp-json\/wp\/v2\/media\/254"}],"wp:attachment":[{"href":"https:\/\/newcraft.dev\/nl\/wp-json\/wp\/v2\/media?parent=185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}