OnBuy is one of the UK’s fastest-growing marketplaces, with over 150 million pounds in sales in 2024 and expansion into 12 European countries. We’re building a Shopify integration that will let you manage your OnBuy business without leaving your Shopify admin. Product listings, orders, inventory, and pricing: all synchronized automatically.<\/p>\n
The app is currently in development. Sign up below to get notified when it launches.<\/p>\n
Push your Shopify products to OnBuy using your existing product data. Titles, descriptions, images, pricing, and variants will map to OnBuy listings. Update a product in Shopify and the change syncs to OnBuy. No manual duplicate entry across platforms. Learn more \u2192<\/a><\/p>\n OnBuy orders will import directly into your Shopify admin. Fulfill them using your existing workflow: pick, pack, ship, add tracking. The tracking information syncs back to OnBuy automatically so customers can follow their delivery. Learn more \u2192<\/a><\/p>\n Stock levels will stay synchronized between Shopify and OnBuy. A sale on either platform immediately adjusts the available quantity on the other. Restocks, returns, and manual adjustments in Shopify all propagate to OnBuy. No more overselling. Learn more \u2192<\/a><\/p>\n Keep your OnBuy prices in sync with Shopify. When you change a price in Shopify, the update pushes to your OnBuy listing. Useful for sales, seasonal pricing, or cost adjustments you need reflected across both platforms.<\/p>\n OnBuy is live in the UK and 12 European countries including Germany, France, Spain, Italy, and the Netherlands. The integration will support all OnBuy markets from a single Shopify store and a single OnBuy seller account. Learn more \u2192<\/a><\/p>\n When you ship an OnBuy order from Shopify, the carrier and tracking number sync back to OnBuy. Customers get their tracking details on the OnBuy platform. Your seller metrics stay healthy because dispatch confirmations are sent on time.<\/p>\n OnBuy requires GTINs (barcodes) for every listing. The integration will use your Shopify product barcodes to match and create OnBuy listings. Products are matched by barcode, keeping your catalog consistent across both platforms.<\/p>\n Every sync action will be logged with clear status messages. See what synced, when, and troubleshoot any issues without guessing what went wrong.<\/p>\n OnBuy charges category-based commissions from 5% to 15%, with most categories between 5% and 9%. No listing fees. No per-item charges. Subscriptions start at 25 pounds per month. See how OnBuy compares to Amazon \u2192<\/a><\/p>\n Unlike Amazon, OnBuy doesn’t sell its own products. There are no private-label brands competing for the same customers. OnBuy makes money from seller commissions, so its incentives are aligned with yours.<\/p>\n OnBuy has no sponsored listings or pay-per-click advertising. Products rank based on price, seller rating, and delivery speed. You compete on merit, not on ad spend.<\/p>\n Over 36 million products. More than 11,000 active sellers. 3.5 million monthly visits. 50% year-over-year sales growth in early 2025. OnBuy is targeting 1 billion pounds in total GMV within three years, backed by European expansion across 12 countries.<\/p>\n Before you can sell on OnBuy, you’ll need:<\/p>\n Read our complete guide to selling on OnBuy from Shopify<\/a> for full details on requirements, fees, and setup.<\/p>\n The app is currently in development. Sign up for notifications to be the first to know when it launches.<\/p>\n<\/details>\n You’ll need an OnBuy seller account (apply at onbuy.com), which requires a registered business, at least 50 positive reviews on an existing selling platform, and GTINs for your products. OnBuy’s subscription starts at 25 pounds per month plus VAT.<\/p>\n<\/details>\n Yes. OnBuy is live in 12 EU countries including Germany, France, Spain, Italy, and the Netherlands. One seller account covers all markets. You’ll need a returns solution and potentially VAT registration for each country you sell in.<\/p>\n<\/details>\n OnBuy charges lower commissions (5-15% vs 8-15%), has no sponsored listings, and doesn’t compete with sellers through private-label products. The trade-off is a smaller audience. We cover the full comparison in our OnBuy vs Amazon article<\/a>.<\/p>\n<\/details>\n Yes. OnBuy requires GTINs (barcodes) for every product listing. If your Shopify products already have barcodes assigned, they’ll work for OnBuy. Products without barcodes cannot be listed.<\/p>\n<\/details>\n You do. OnBuy doesn’t have a fulfillment service like Amazon’s FBA. Sellers handle their own shipping or use third-party logistics providers. For Shopify sellers already fulfilling their own orders, this means no change to your existing workflow.<\/p>\n<\/details>\n OnBuy charges a monthly subscription (Standard at 25 pounds, Partner at 69 pounds, or Professional at 249 pounds, all plus VAT) and a category-based commission on sales (5-15%, most categories 5-9%). There are no listing fees or per-item charges.<\/p>\n<\/details>\n Connect your Shopify store to OnBuy for automatic product, order, and inventory sync across the UK and EU markets.<\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":""},"class_list":["post-1591","shopify-app","type-shopify-app","status-publish","hentry"],"acf":{"shopify_app_store_url":"","app_icon":"","subtitle":"Sync OnBuy orders, products and inventory with Shopify","featured_video_url":"","app_screenshots":null},"_links":{"self":[{"href":"https:\/\/newcraft.dev\/nl\/wp-json\/wp\/v2\/shopify-app\/1591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newcraft.dev\/nl\/wp-json\/wp\/v2\/shopify-app"}],"about":[{"href":"https:\/\/newcraft.dev\/nl\/wp-json\/wp\/v2\/types\/shopify-app"}],"wp:attachment":[{"href":"https:\/\/newcraft.dev\/nl\/wp-json\/wp\/v2\/media?parent=1591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Order Sync<\/h3>\n
Real-time Inventory Sync<\/h3>\n
Price Sync<\/h3>\n
UK and EU Markets<\/h3>\n
Fulfillment and Tracking<\/h3>\n
GTIN\/Barcode Matching<\/h3>\n
Sync Logs<\/h3>\n
Why OnBuy?<\/h2>\n
Lower Fees<\/h3>\n
No Competing with the Marketplace<\/h3>\n
Organic Rankings<\/h3>\n
Growing Fast<\/h3>\n
OnBuy Seller Requirements<\/h2>\n
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Frequently Asked Questions<\/h2>\n
When will the app be available?<\/summary>\n
What do I need to get started with OnBuy?<\/summary>\n
Can I sell on OnBuy’s European markets?<\/summary>\n
How does OnBuy compare to Amazon for sellers?<\/summary>\n
Do I need barcodes for my products?<\/summary>\n
Who handles fulfillment?<\/summary>\n
What are OnBuy’s fees?<\/summary>\n
Guides and Resources<\/h2>\n
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