{"id":832,"date":"2026-02-12T10:00:00","date_gmt":"2026-02-12T09:00:00","guid":{"rendered":"http:\/\/wordpress-newcraft-wordpress-c65f4c-91-98-137-5.traefik.me\/?post_type=marketing-post&#038;p=832"},"modified":"2026-02-28T06:29:56","modified_gmt":"2026-02-28T05:29:56","slug":"seasonal-birthday-marketing","status":"publish","type":"marketing-post","link":"https:\/\/newcraft.dev\/nl\/posts\/seasonal-birthday-marketing\/","title":{"rendered":"Seasonal Birthday Marketing: Adjusting Your Strategy Throughout the Year"},"content":{"rendered":"\n<p>While birthdays themselves are distributed throughout the calendar, the effectiveness of your birthday marketing can vary significantly based on seasons, holidays, and your business cycles. A one-size-fits-all approach misses opportunities to maximize impact by adapting to these changes. In this guide, we\u2019ll explore how to strategically adjust your birthday marketing throughout the year to ensure it remains effective regardless of when your customers celebrate.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-seasonal-adjustments-matter\">Why Seasonal Adjustments Matter<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"the-seasonal-impact-on-birthday-marketing\">The Seasonal Impact on Birthday Marketing<\/h3>\n\n\n\n<p>Several factors make seasonal adjustments necessary:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Inbox competition:<\/strong> During heavy promotional periods like Black Friday, birthday emails compete with more marketing messages<\/li>\n\n\n\n<li><strong>Customer spending patterns:<\/strong> Consumers have different purchasing mindsets throughout the year<\/li>\n\n\n\n<li><strong>Holiday proximity:<\/strong> Birthdays near major holidays may require special consideration<\/li>\n\n\n\n<li><strong>Seasonal product relevance:<\/strong> Your merchandise may align differently with birthday gifting depending on the season<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"the-evidence-for-adaptation\">The Evidence for Adaptation<\/h3>\n\n\n\n<p>Data reveals significant performance variations for birthday marketing throughout the year:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Birthday email open rates drop by up to 25% during heavy promotional periods<\/li>\n\n\n\n<li>Conversion rates for birthday offers can vary by 30-40% between slow and peak seasons<\/li>\n\n\n\n<li>Redemption windows that work well in normal periods may be insufficient during holiday seasons<\/li>\n<\/ul>\n\n\n\n<p>For an in-depth look at how these factors affect customer psychology, see our article on <a href=\"https:\/\/newcraft.dev\/posts\/psychology-of-birthday-marketing\/\">The Psychology of Birthday Marketing: Why It Works So Well<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"q1-strategy-january-march\">Q1 Strategy: January-March<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"january-post-holiday-recovery\">January: Post-Holiday Recovery<\/h3>\n\n\n\n<p><strong>The Challenge:<\/strong> Customers are often financially exhausted after the holidays, and many are focused on new year\u2019s resolutions rather than shopping.<\/p>\n\n\n\n<p><strong>Strategic Adjustments:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Extend birthday offer validity periods to 14-21 days (versus standard 7-10)<\/li>\n\n\n\n<li>Consider non-discount offers like free shipping or gifts with purchase<\/li>\n\n\n\n<li>Emphasize self-care or \u201cyou deserve it\u201d messaging that aligns with new year mindsets<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"february-valentines-proximity\">February: Valentine\u2019s Proximity<\/h3>\n\n\n\n<p><strong>The Challenge:<\/strong> Birthdays near Valentine\u2019s Day can get overshadowed by romantic gift-giving.<\/p>\n\n\n\n<p><strong>Strategic Adjustments:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For birthdays Feb 10-16, consider sending emails slightly earlier<\/li>\n\n\n\n<li>Adjust messaging to complement Valentine\u2019s themes for mid-February birthdays<\/li>\n\n\n\n<li>For non-Valentine relevant products, emphasize \u201ctreat yourself\u201d messaging as an alternative<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"march-transition-season\">March: Transition Season<\/h3>\n\n\n\n<p><strong>The Challenge:<\/strong> Many businesses experience a seasonal lull, and customer mindsets are shifting toward spring.<\/p>\n\n\n\n<p><strong>Strategic Adjustments:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Test more aggressive offers during this typically slower period<\/li>\n\n\n\n<li>Incorporate seasonal renewal themes into birthday messaging<\/li>\n\n\n\n<li>Consider bundling spring-relevant products with birthday offers<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"q2-strategy-april-june\">Q2 Strategy: April-June<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"april-tax-season-considerations\">April: Tax Season Considerations<\/h3>\n\n\n\n<p><strong>The Challenge:<\/strong> In the US, customers may be financially stressed due to tax filing deadlines.<\/p>\n\n\n\n<p><strong>Strategic Adjustments:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Position birthday offers as welcome treats during a stressful time<\/li>\n\n\n\n<li>Consider extending offer windows past tax deadlines (April 15 in the US)<\/li>\n\n\n\n<li>Test \u201cbirthday reward\u201d language rather than focusing on purchases<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"may-mothers-day-intersection\">May: Mother\u2019s Day Intersection<\/h3>\n\n\n\n<p><strong>The Challenge:<\/strong> For birthdays near Mother\u2019s Day, there\u2019s significant promotional competition.<\/p>\n\n\n\n<p><strong>Strategic Adjustments:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For birthdays May 7-13, send emails earlier to avoid Mother\u2019s Day promotional surge<\/li>\n\n\n\n<li>Adjust subject lines to stand out from Mother\u2019s Day messaging<\/li>\n\n\n\n<li>Consider dual-purpose offers that could serve as Mother\u2019s Day gifts<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"june-graduation-and-fathers-day-season\">June: Graduation and Father\u2019s Day Season<\/h3>\n\n\n\n<p><strong>The Challenge:<\/strong> June features multiple gifting occasions that create promotional noise.<\/p>\n\n\n\n<p><strong>Strategic Adjustments:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use distinct celebratory imagery that separates birthday messages from graduation\/Father\u2019s Day themes<\/li>\n\n\n\n<li>Consider adjusting send times to morning hours when inbox competition may be lower<\/li>\n\n\n\n<li>Test \u201cBirthday Month\u201d framing for more flexibility during this busy period<\/li>\n<\/ul>\n\n\n\n<p>For more ideas on integrating your birthday marketing with other campaigns, check out our article on <a href=\"https:\/\/newcraft.dev\/posts\/birthday-marketing-customer-retention\/\">Integrating Birthday Marketing into Your Overall Customer Retention Strategy<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"q3-strategy-july-september\">Q3 Strategy: July-September<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"july-summer-vacation-mindset\">July: Summer Vacation Mindset<\/h3>\n\n\n\n<p><strong>The Challenge:<\/strong> Many customers are traveling or in summer vacation mode, potentially missing emails.<\/p>\n\n\n\n<p><strong>Strategic Adjustments:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Extend offer validity periods to accommodate vacation schedules<\/li>\n\n\n\n<li>Increase reminder frequency but maintain appropriate spacing<\/li>\n\n\n\n<li>Consider mobile-optimized offers that are easy to redeem on the go<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"august-back-to-school-competition\">August: Back-to-School Competition<\/h3>\n\n\n\n<p><strong>The Challenge:<\/strong> Heavy promotional activity around back-to-school shopping creates inbox competition.<\/p>\n\n\n\n<p><strong>Strategic Adjustments:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use distinct, birthday-specific subject lines that won\u2019t be confused with back-to-school offers<\/li>\n\n\n\n<li>Consider timing emails for evening delivery when back-to-school promotional sends typically slow<\/li>\n\n\n\n<li>For relevant businesses, create birthday offers that complement back-to-school needs<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"september-transition-to-fall\">September: Transition to Fall<\/h3>\n\n\n\n<p><strong>The Challenge:<\/strong> Customer mindsets are shifting from summer to fall routines.<\/p>\n\n\n\n<p><strong>Strategic Adjustments:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Refresh email templates with seasonal transitions in mind<\/li>\n\n\n\n<li>Adjust product recommendations for fall relevance<\/li>\n\n\n\n<li>Test \u201cpre-holiday treat yourself\u201d positioning as Q4 approaches<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"q4-strategy-october-december\">Q4 Strategy: October-December<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"october-pre-holiday-positioning\">October: Pre-Holiday Positioning<\/h3>\n\n\n\n<p><strong>The Challenge:<\/strong> Customers begin focusing on upcoming holiday needs.<\/p>\n\n\n\n<p><strong>Strategic Adjustments:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Position birthday offers as \u201csomething for you before the giving season begins\u201d<\/li>\n\n\n\n<li>Consider early-bird access to holiday items as a birthday benefit<\/li>\n\n\n\n<li>Test birthday offers that could double as early holiday shopping opportunities<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"november-black-fridaycyber-monday-challenges\">November: Black Friday\/Cyber Monday Challenges<\/h3>\n\n\n\n<p><strong>The Challenge:<\/strong> Extreme promotional competition during the busiest shopping period of the year.<\/p>\n\n\n\n<p><strong>Strategic Adjustments:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For birthdays Nov 20-30, consider sending birthday emails earlier<\/li>\n\n\n\n<li>Use distinct, personal subject lines that stand out from deal-focused promotions<\/li>\n\n\n\n<li>Consider making birthday offers stackable with holiday promotions for added value<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"december-holiday-saturation\">December: Holiday Saturation<\/h3>\n\n\n\n<p><strong>The Challenge:<\/strong> Maximum inbox competition and split customer focus between personal shopping and gift buying.<\/p>\n\n\n\n<p><strong>Strategic Adjustments:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Extend validity well into January for December birthdays<\/li>\n\n\n\n<li>Use \u201cHappy Birthday + Happy Holidays\u201d dual messaging<\/li>\n\n\n\n<li>Consider \u201cNew Year\u201d focused redemption for late December birthdays<\/li>\n<\/ul>\n\n\n\n<p>For case studies of merchants who\u2019ve successfully adapted their birthday marketing to seasonal changes, see our article on <a href=\"https:\/\/newcraft.dev\/posts\/customer-spotlight-birthday-marketing\/\">Customer Spotlight: Success Stories with Birthday Marketing<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"special-considerations-for-birthday-discount-strategies\">Special Considerations for Birthday Discount Strategies<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"seasonal-discount-adjustments\">Seasonal Discount Adjustments<\/h3>\n\n\n\n<p>The standard birthday discount that works year-round may need seasonal adjustments:<\/p>\n\n\n\n<p><strong>Peak Season Considerations:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>May need to adjust discount amounts downward during high-demand periods<\/li>\n\n\n\n<li>Consider adding minimum purchase thresholds during heavy promotional periods<\/li>\n\n\n\n<li>Test exclusive product access instead of deeper discounts<\/li>\n<\/ul>\n\n\n\n<p><strong>Off-Peak Season Opportunities:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Can often offer more generous discounts during traditionally slower periods<\/li>\n\n\n\n<li>Extended validity periods may increase redemption rates<\/li>\n\n\n\n<li>Consider removing minimum purchase requirements to drive volume<\/li>\n<\/ul>\n\n\n\n<p>For a comprehensive look at optimizing your discount strategy, read our article on <a href=\"https:\/\/newcraft.dev\/posts\/birthday-discounts-that-convert\/\">Birthday Discounts That Convert: Finding the Sweet Spot<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"email-design-and-content-seasonal-adjustments\">Email Design and Content Seasonal Adjustments<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"visual-seasonal-alignment\">Visual Seasonal Alignment<\/h3>\n\n\n\n<p>Update your birthday email templates seasonally:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Adjust color schemes<\/strong> to match seasonal shifts<\/li>\n\n\n\n<li><strong>Update imagery<\/strong> to reflect current season (summer fun, fall coziness, winter celebration)<\/li>\n\n\n\n<li><strong>Incorporate seasonal elements<\/strong> into birthday graphics<\/li>\n\n\n\n<li><strong>Refresh header images<\/strong> quarterly to maintain visual interest<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"messaging-seasonal-shifts\">Messaging Seasonal Shifts<\/h3>\n\n\n\n<p>Adapt your birthday email copy based on the time of year:<\/p>\n\n\n\n<p><strong>January-February:<\/strong> \u201cStart your new year with a special birthday treat just for you!\u201d<\/p>\n\n\n\n<p><strong>Spring:<\/strong> \u201cSpring is in the air, and so is your birthday celebration!\u201d<\/p>\n\n\n\n<p><strong>Summer:<\/strong> \u201cHere\u2019s a birthday treat to make your summer even brighter!\u201d<\/p>\n\n\n\n<p><strong>Fall:<\/strong> \u201cAs the leaves change, it\u2019s time to celebrate you with a special birthday offer!\u201d<\/p>\n\n\n\n<p><strong>Holiday Season:<\/strong> \u201cDuring this season of giving, we want to celebrate YOU on your special day!\u201d<\/p>\n\n\n\n<p>For more email design guidance, see our article on <a href=\"https:\/\/newcraft.dev\/posts\/designing-effective-birthday-email-campaigns\/\">Designing Effective Birthday Email Campaigns for Your Shopify Store<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"birthday-collection-strategy-seasonal-adjustments\">Birthday Collection Strategy Seasonal Adjustments<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"optimizing-collection-timing\">Optimizing Collection Timing<\/h3>\n\n\n\n<p>Even your birthday data collection efforts should adapt seasonally:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Increase collection efforts before slow seasons<\/strong> to build your subscriber base<\/li>\n\n\n\n<li><strong>Leverage seasonal shopping peaks<\/strong> when customer engagement is highest<\/li>\n\n\n\n<li><strong>Refresh landing page designs<\/strong> to match seasonal themes<\/li>\n\n\n\n<li><strong>Adjust collection messaging<\/strong> to align with seasonal customer mindsets<\/li>\n<\/ol>\n\n\n\n<p>For effective collection methods, check out our guide to <a href=\"https:\/\/newcraft.dev\/posts\/creative-birthday-collection-methods\/\">3 Creative Ways to Collect Customer Birthdays Without Being Intrusive<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"implementing-a-year-round-birthday-marketing-calendar\">Implementing a Year-Round Birthday Marketing Calendar<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"creating-your-seasonal-blueprint\">Creating Your Seasonal Blueprint<\/h3>\n\n\n\n<p>To implement these seasonal strategies effectively:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Create a dedicated birthday marketing calendar<\/strong> with planned adjustments<\/li>\n\n\n\n<li><strong>Schedule quarterly template refreshes<\/strong> to maintain seasonal relevance<\/li>\n\n\n\n<li><strong>Plan A\/B tests<\/strong> for different seasons to continuously optimize<\/li>\n\n\n\n<li><strong>Document performance by season<\/strong> to inform future adjustments<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"technology-support-for-seasonal-adaptation\">Technology Support for Seasonal Adaptation<\/h3>\n\n\n\n<p>The <a href=\"https:\/\/newcraft.dev\/apps\/happy_birthday\/\">Happy Birthday App<\/a> for Shopify simplifies seasonal adjustments with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Email template management for seasonal designs<\/li>\n\n\n\n<li>Flexible discount settings that can be adjusted throughout the year<\/li>\n\n\n\n<li>Customizable sending rules to accommodate seasonal changes<\/li>\n\n\n\n<li>Performance tracking to measure seasonal impact<\/li>\n<\/ul>\n\n\n\n<p>For complete implementation guidance, see our article on <a href=\"https:\/\/newcraft.dev\/posts\/setting-up-birthday-marketing-campaign\/\">Setting Up Your First Birthday Marketing Campaign on Shopify<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"measuring-seasonal-performance\">Measuring Seasonal Performance<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"key-metrics-to-track-across-seasons\">Key Metrics to Track Across Seasons<\/h3>\n\n\n\n<p>To understand seasonal impact, compare these metrics throughout the year:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Open rates by month<\/strong> to identify seasonal engagement patterns<\/li>\n\n\n\n<li><strong>Conversion rates by season<\/strong> to spot performance trends<\/li>\n\n\n\n<li><strong>Redemption windows<\/strong> to understand how timing changes by season<\/li>\n\n\n\n<li><strong>Average order value seasonal shifts<\/strong> to identify spending pattern changes<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"using-data-to-refine-your-strategy\">Using Data to Refine Your Strategy<\/h3>\n\n\n\n<p>After a full year of birthday marketing:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Create season-specific benchmarks<\/strong> for each key metric<\/li>\n\n\n\n<li><strong>Identify your high and low-performing seasons<\/strong><\/li>\n\n\n\n<li><strong>Develop specific strategies for challenging periods<\/strong><\/li>\n\n\n\n<li><strong>Set realistic expectations based on seasonal patterns<\/strong><\/li>\n<\/ol>\n\n\n\n<p>For comprehensive measurement approaches, see our article on <a href=\"https:\/\/newcraft.dev\/posts\/birthday-marketing-roi\/\">Birthday Marketing ROI: Measuring the Success of Your Campaigns<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"case-study-seasonal-strategy-success\">Case Study: Seasonal Strategy Success<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"glow-cosmetics-mastering-seasonal-birthday-marketing\">Glow Cosmetics: Mastering Seasonal Birthday Marketing<\/h3>\n\n\n\n<p>Beauty brand Glow Cosmetics transformed their birthday marketing by implementing seasonal adjustments:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>They identified summer months as historically slow periods<\/li>\n\n\n\n<li>Increased birthday offer values during June-August (30% vs. standard 20%)<\/li>\n\n\n\n<li>Extended validity periods during December from 7 to 21 days<\/li>\n\n\n\n<li>Created season-specific email templates that refreshed quarterly<\/li>\n<\/ol>\n\n\n\n<p><strong>The Results:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Revenue fluctuations between peak and low seasons reduced by 35%<\/li>\n\n\n\n<li>Birthday email engagement remained consistent year-round<\/li>\n\n\n\n<li>Overall program ROI increased by 22%<\/li>\n<\/ul>\n\n\n\n<p>\u201cBy adapting our birthday program to seasonal realities instead of fighting against them, we\u2019ve created a more effective marketing engine,\u201d explained their marketing director.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>\n\n\n\n<p>Birthday marketing shouldn\u2019t be static. By thoughtfully adjusting your strategy throughout the year, you can maintain its effectiveness regardless of season, competing promotions, or business cycles. The personalized nature of birthday marketing gives it inherent strength, but seasonal optimization maximizes its impact throughout the entire calendar.<\/p>\n\n\n\n<p>With the <a href=\"https:\/\/newcraft.dev\/apps\/happy_birthday\/\">Happy Birthday App<\/a> for Shopify, implementing these seasonal adjustments is straightforward. The app\u2019s flexible configuration options allow you to easily adapt your birthday marketing program as seasons change, ensuring year-round effectiveness.<\/p>\n\n\n\n<p>Ready to implement a seasonally-optimized birthday marketing strategy? <a href=\"https:\/\/newcraft.dev\/apps\/happy_birthday\/\">Get started with the Happy Birthday App today<\/a> and transform customer birthdays into a marketing asset that performs consistently throughout the entire year.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions: Seasonal Birthday Marketing<\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Learn how to adapt your birthday marketing campaigns to seasonal changes, holidays, and business cycles to maximize effectiveness throughout the year.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":true,"_breakdance_hide_in_design_set":false,"_breakdance_tags":""},"class_list":["post-832","marketing-post","type-marketing-post","status-publish","hentry"],"acf":{"related_apps":[185]},"_links":{"self":[{"href":"https:\/\/newcraft.dev\/nl\/wp-json\/wp\/v2\/marketing-post\/832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newcraft.dev\/nl\/wp-json\/wp\/v2\/marketing-post"}],"about":[{"href":"https:\/\/newcraft.dev\/nl\/wp-json\/wp\/v2\/types\/marketing-post"}],"acf:post":[{"embeddable":true,"href":"https:\/\/newcraft.dev\/nl\/wp-json\/wp\/v2\/shopify-app\/185"}],"wp:attachment":[{"href":"https:\/\/newcraft.dev\/nl\/wp-json\/wp\/v2\/media?parent=832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}