{"id":1654,"date":"2026-03-03T07:54:07","date_gmt":"2026-03-03T06:54:07","guid":{"rendered":"https:\/\/newcraft.dev\/posts\/how-to-show-tax-exempt-prices-to-b2b-customers-before-checkout-in-shopify\/"},"modified":"2026-03-03T07:54:07","modified_gmt":"2026-03-03T06:54:07","slug":"how-to-show-tax-exempt-prices-to-b2b-customers-before-checkout-in-shopify","status":"publish","type":"marketing-post","link":"https:\/\/newcraft.dev\/nl\/posts\/how-to-show-tax-exempt-prices-to-b2b-customers-before-checkout-in-shopify\/","title":{"rendered":"How to Show Tax-Exempt Prices to B2B Customers Before Checkout in Shopify"},"content":{"rendered":"\n

\n TL;DR:<\/strong> Shopify shows the same price to everyone. B2B customers with a valid VAT number want to see net prices before checkout, not discover the discount at the last step. The EU Tax Exemption app<\/a> lets B2B buyers validate their VAT number on your storefront and see tax-exempt pricing before they even add items to cart.\n<\/p>\n\n\n\n

The Problem: B2B Buyers See Consumer Prices<\/h2>\n\n\n\n

\n If you sell B2C and B2B from the same Shopify store (and most EU merchants do), you’ve hit this wall: Shopify has one price display setting. Either all prices include VAT, or none of them do.\n<\/p>\n\n\n\n

\n EU consumer law requires VAT-inclusive prices for B2C. So you set “prices include tax” and move on. But now your B2B customers from other EU countries, the ones who should pay net prices via reverse charge, see gross prices everywhere. They don’t find out they’re exempt until checkout, if the exemption works at all.\n<\/p>\n\n\n\n

\n That’s a conversion problem. A German manufacturer browsing your store sees \u20ac119 instead of \u20ac100. They might not even get to checkout because the price looks uncompetitive compared to your competitors who show B2B pricing.\n<\/p>\n\n\n\n

Why Shopify Doesn’t Solve This Natively<\/h2>\n\n\n\n

\n Shopify’s native VAT validation only kicks in at checkout. There’s no mechanism to show different prices on product pages, collection pages, or the cart based on whether a visitor has a valid VAT number.\n<\/p>\n\n\n\n

\n Shopify does offer “dynamic tax-inclusive pricing” which adjusts prices based on customer location. But that’s about geography, not B2B status. A German B2C customer and a German B2B customer see the same price. Location-based pricing doesn’t solve the B2B exemption problem.\n<\/p>\n\n\n\n

\n Shopify Plus merchants with the B2B channel can set separate catalogs for wholesale customers. But that requires customers to have a B2B account, log in through a separate flow, and operate in a completely different buying experience. For merchants who serve both B2C and B2B through one storefront, that’s overkill.\n<\/p>\n\n\n\n

The Solution: Storefront VAT Validation Widget<\/h2>\n\n\n\n

\n The approach that works for mixed B2C\/B2B stores is a storefront widget where visitors can enter their VAT number before browsing. Once validated, the store displays net prices for the remainder of their session.\n<\/p>\n\n\n\n

\n Here’s how it works with the EU Tax Exemption widget<\/a>:\n<\/p>\n\n\n\n

    \n \n
  1. B2B visitor sees a small widget on your store (product page, cart, or anywhere you place it)<\/li>\n\n \n
  2. They enter their VAT number<\/li>\n\n \n
  3. The number is validated against VIES in real time<\/li>\n\n \n
  4. If valid, prices update to show net amounts<\/li>\n\n \n
  5. At checkout, the tax exemption is applied automatically<\/li>\n\n \n
  6. The validated VAT number is saved on the order<\/a> for your invoicing software<\/li>\n\n<\/ol>\n\n\n\n

    \n The B2C experience stays unchanged. Consumers see VAT-inclusive prices as required by EU law. Only validated B2B buyers see net prices.\n<\/p>\n\n\n\n

    Where to Place the Widget<\/h2>\n\n\n\n

    \n The widget is flexible. Most merchants place it in one or more of these locations:\n<\/p>\n\n\n\n