{"id":1413,"date":"2026-01-27T09:00:00","date_gmt":"2026-01-27T08:00:00","guid":{"rendered":"https:\/\/newcraft.dev\/posts\/your-alt-text-isnt-translated-heres-why-that-hurts-your-seo\/"},"modified":"2026-02-28T08:08:06","modified_gmt":"2026-02-28T07:08:06","slug":"your-alt-text-isnt-translated-heres-why-that-hurts-your-seo","status":"publish","type":"marketing-post","link":"https:\/\/newcraft.dev\/nl\/posts\/your-alt-text-isnt-translated-heres-why-that-hurts-your-seo\/","title":{"rendered":"Your Alt Text Isn't Translated \u2013 Here's Why That Hurts Your SEO"},"content":{"rendered":"\n

You translated your product descriptions. You set up Shopify Markets. Your store reads beautifully in German, French, or Dutch. But there’s a gap that most international Shopify stores miss: the alt text on every product image is still in English. Google reads alt text. Screen readers read alt text. If you’re targeting German customers but all your image alt text says “blue cotton t-shirt,” you’re invisible in German image search results. The Translate Product Images app for Shopify<\/a> automatically translates alt text per language so your international SEO is complete.<\/p>\n\n\n\n

TL;DR: You translated your Shopify store but your image alt text is still in English. This kills your international SEO. German customers won’t find your products on Google Images.<\/strong>
\nHere’s how to fix it with Image Translate Easy<\/a>.<\/p>\n\n\n\n

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Fix your alt text now<\/a><\/div>\n<\/div>\n\n\n\n

The Hidden SEO Problem<\/h2>\n\n\n\n

You’ve localized your Shopify store. Product titles, descriptions, meta tags, all translated. Your store looks perfect in French, German, or Spanish.<\/p>\n\n\n\n

But there’s a problem hiding in plain sight: your image alt text is still in English.<\/p>\n\n\n\n

Check any product image in your admin. Click on it. Look at the alt text field. Is it translated? For most stores, the answer is no.<\/p>\n\n\n\n

Why Alt Text Matters for International SEO<\/h2>\n\n\n\n

Alt text is how Google understands your images. When someone searches “blaue Laufschuhe” (blue running shoes in German) on Google Images, Google matches that query against alt text.<\/p>\n\n\n\n

If your alt text says “blue running shoes” in English, your product is invisible to German searchers.<\/p>\n\n\n\n

Consider the numbers:<\/p>\n\n\n\n