{"id":1317,"date":"2026-01-20T14:14:54","date_gmt":"2026-01-20T13:14:54","guid":{"rendered":"https:\/\/newcraft.dev\/posts\/\/"},"modified":"2026-02-28T08:18:48","modified_gmt":"2026-02-28T07:18:48","slug":"how-to-translate-washing-labels-for-international-shopify-stores","status":"publish","type":"marketing-post","link":"https:\/\/newcraft.dev\/nl\/posts\/how-to-translate-washing-labels-for-international-shopify-stores\/","title":{"rendered":"How to Translate Washing Labels for International Shopify Stores"},"content":{"rendered":"\n<p>Selling clothing internationally on Shopify means every market needs care labels it can understand. English-only washing labels are one of the top causes of confusion and returns in international fashion e-commerce. Care instructions are functional: if a customer washes a delicate wool jumper on 60 degrees because the label said &#8220;warm wash&#8221; in English and they guessed wrong, you get a return and a bad review. This guide explains how to translate washing labels for international Shopify stores, which languages to prioritise, and how to automate the process with the <a href=\"https:\/\/newcraft.dev\/translate-product-images-shopify\/\">Translate Product Images app for Shopify<\/a>.<\/p>\n\n\n\n<p><strong>TL;DR:<\/strong> Translate washing labels and care instructions with AI in 1 click. Fonts, colors, and branding stay intact. 9 images done in minutes. <a href=\"https:\/\/apps.shopify.com\/image-translate-easy\" target=\"_blank\" rel=\"noopener\">Get the app \u2192<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Live Demo: AI Translates Washing Labels - Keeps Font &amp; Style\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/lGVViCuoKNE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The Washing Label Problem<\/h2>\n\n\n\n<p>Washing labels are packed with text:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Care instructions<\/li>\n\n\n\n<li>Material composition<\/li>\n\n\n\n<li>Size information<\/li>\n\n\n\n<li>Legal disclaimers<\/li>\n\n\n\n<li>Brand names<\/li>\n<\/ul>\n\n\n\n<p>When you&#8217;re selling internationally, all of this needs to be in your customer&#8217;s language. But manually recreating these images in Photoshop for every language? That&#8217;s hours of work per product.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Result<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1678\" height=\"2344\" src=\"https:\/\/newcraft.dev\/wp-content\/uploads\/2026\/01\/CleanShot-Helium-2026-01-20-at-14.16.27@2x.png\" alt=\"\" class=\"wp-image-1319\" srcset=\"https:\/\/newcraft.dev\/wp-content\/uploads\/2026\/01\/CleanShot-Helium-2026-01-20-at-14.16.27@2x.png 1678w, https:\/\/newcraft.dev\/wp-content\/uploads\/2026\/01\/CleanShot-Helium-2026-01-20-at-14.16.27@2x-215x300.png 215w, https:\/\/newcraft.dev\/wp-content\/uploads\/2026\/01\/CleanShot-Helium-2026-01-20-at-14.16.27@2x-733x1024.png 733w, https:\/\/newcraft.dev\/wp-content\/uploads\/2026\/01\/CleanShot-Helium-2026-01-20-at-14.16.27@2x-768x1073.png 768w, https:\/\/newcraft.dev\/wp-content\/uploads\/2026\/01\/CleanShot-Helium-2026-01-20-at-14.16.27@2x-1100x1536.png 1100w, https:\/\/newcraft.dev\/wp-content\/uploads\/2026\/01\/CleanShot-Helium-2026-01-20-at-14.16.27@2x-1466x2048.png 1466w\" sizes=\"auto, (max-width: 1678px) 100vw, 1678px\" \/><figcaption class=\"wp-element-caption\">Before (English)<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1568\" height=\"2316\" src=\"https:\/\/newcraft.dev\/wp-content\/uploads\/2026\/01\/CleanShot-Helium-2026-01-20-at-14.17.03@2x.png\" alt=\"\" class=\"wp-image-1320\" srcset=\"https:\/\/newcraft.dev\/wp-content\/uploads\/2026\/01\/CleanShot-Helium-2026-01-20-at-14.17.03@2x.png 1568w, https:\/\/newcraft.dev\/wp-content\/uploads\/2026\/01\/CleanShot-Helium-2026-01-20-at-14.17.03@2x-203x300.png 203w, https:\/\/newcraft.dev\/wp-content\/uploads\/2026\/01\/CleanShot-Helium-2026-01-20-at-14.17.03@2x-693x1024.png 693w, https:\/\/newcraft.dev\/wp-content\/uploads\/2026\/01\/CleanShot-Helium-2026-01-20-at-14.17.03@2x-768x1134.png 768w, https:\/\/newcraft.dev\/wp-content\/uploads\/2026\/01\/CleanShot-Helium-2026-01-20-at-14.17.03@2x-1040x1536.png 1040w, https:\/\/newcraft.dev\/wp-content\/uploads\/2026\/01\/CleanShot-Helium-2026-01-20-at-14.17.03@2x-1387x2048.png 1387w\" sizes=\"auto, (max-width: 1568px) 100vw, 1568px\" \/><figcaption class=\"wp-element-caption\">After (German)<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Why Washing Labels Are a Perfect Use Case for AI Translation<\/h2>\n\n\n\n<p>Washing labels are actually ideal for AI translation because:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Structured text<\/strong> &#8211; Clear, readable fonts<\/li>\n\n\n\n<li><strong>Standard terminology<\/strong> &#8211; &#8220;Machine wash cold&#8221; translates consistently<\/li>\n\n\n\n<li><strong>Multiple text blocks<\/strong> &#8211; AI handles them all at once<\/li>\n\n\n\n<li><strong>Branding must stay intact<\/strong> &#8211; AI knows not to translate brand names<\/li>\n<\/ol>\n\n\n\n<p>As we covered in <a href=\"https:\/\/newcraft.dev\/posts\/localizing-product-labels-and-packaging-images-for-multi-language-shopify-stores\/\">localizing product labels and packaging images<\/a>, care labels are often the most text-heavy images in your store.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Happens When You Don&#8217;t Translate<\/h2>\n\n\n\n<p>Your German customer sees English washing instructions. Now they&#8217;re wondering:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Is this product actually shipped from Europe?<\/li>\n\n\n\n<li>Will the sizing be different?<\/li>\n\n\n\n<li>Can I trust this store?<\/li>\n<\/ul>\n\n\n\n<p>These are <a href=\"https:\/\/newcraft.dev\/posts\/localization-mistakes-that-kill-conversion-rates-on-international-shopify-stores\/\">localization mistakes that kill conversion rates<\/a>. Your text might be translated, but <a href=\"https:\/\/newcraft.dev\/posts\/why-your-translated-shopify-store-still-has-english-text-in-images-and-how-to-fix-it\/\">your images are still speaking English<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How AI Translation Works for Washing Labels<\/h2>\n\n\n\n<p>The process is simple &#8211; as we showed in <a href=\"https:\/\/newcraft.dev\/posts\/ai-image-translation-for-shopify-translate-product-images-in-1-click\/\">AI Image Translation for Shopify: Translate Product Images in 1 Click<\/a>:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Select your product<\/strong> in Image Translate Easy<\/li>\n\n\n\n<li><strong>Choose which images to translate<\/strong> &#8211; select one or all<\/li>\n\n\n\n<li><strong>Pick your target language<\/strong> &#8211; German, French, Spanish, etc.<\/li>\n\n\n\n<li><strong>Click &#8220;Use AI&#8221;<\/strong> for each image<\/li>\n\n\n\n<li><strong>Done<\/strong> &#8211; AI translates while keeping fonts, colors, and layout intact<\/li>\n<\/ol>\n\n\n\n<p>The AI is smart enough to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Translate care instructions<\/strong> &#8211; &#8220;Machine wash&#8221; \u2192 &#8220;Maschinenw\u00e4sche&#8221;<\/li>\n\n\n\n<li><strong>Keep brand names untouched<\/strong> &#8211; Your logo stays exactly as is<\/li>\n\n\n\n<li><strong>Preserve product names<\/strong> &#8211; Model numbers, SKUs remain the same<\/li>\n\n\n\n<li><strong>Maintain readability<\/strong> &#8211; Fonts and colors stay consistent<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Real Results: 9 Images in Minutes<\/h2>\n\n\n\n<p>A typical product with washing labels might have 5-10 images with text. Translating all of them manually would take hours. With AI:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>9 images selected<\/li>\n\n\n\n<li>1 click per image<\/li>\n\n\n\n<li>All running simultaneously<\/li>\n\n\n\n<li>Complete in minutes<\/li>\n\n\n\n<li>Every font and color preserved<\/li>\n<\/ul>\n\n\n\n<p>The result? Switch your store to German and every washing label, every care instruction, every size chart is perfectly translated.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Gets Translated (And What Doesn&#8217;t)<\/h2>\n\n\n\n<p><strong>Translated:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Care instructions (wash, dry, iron, bleach)<\/li>\n\n\n\n<li>Material descriptions (&#8220;100% Cotton&#8221;)<\/li>\n\n\n\n<li>Size information<\/li>\n\n\n\n<li>Legal text and warnings<\/li>\n\n\n\n<li>Descriptive text<\/li>\n<\/ul>\n\n\n\n<p><strong>Preserved:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand names and logos<\/li>\n\n\n\n<li>Product model names<\/li>\n\n\n\n<li>Certification marks<\/li>\n\n\n\n<li>Design elements<\/li>\n<\/ul>\n\n\n\n<p>This is exactly what you want &#8211; <a href=\"https:\/\/newcraft.dev\/posts\/displaying-different-product-instructions-by-customer-language-in-shopify\/\">show different product instructions by customer language<\/a> without losing your brand identity.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Perfect for These Products<\/h2>\n\n\n\n<p>AI washing label translation works great for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Clothing<\/strong> &#8211; T-shirts, dresses, jackets, pants<\/li>\n\n\n\n<li><strong>Bedding<\/strong> &#8211; Sheets, pillowcases, duvet covers<\/li>\n\n\n\n<li><strong>Towels<\/strong> &#8211; Bath towels, kitchen towels<\/li>\n\n\n\n<li><strong>Baby products<\/strong> &#8211; Clothing, blankets, bibs<\/li>\n\n\n\n<li><strong>Sportswear<\/strong> &#8211; Activewear, swimwear<\/li>\n\n\n\n<li><strong>Home textiles<\/strong> &#8211; Curtains, tablecloths, cushion covers<\/li>\n<\/ul>\n\n\n\n<p>Basically anything with a care label.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Part of Your International Selling Strategy<\/h2>\n\n\n\n<p>Translating washing labels is one piece of the puzzle. For a complete approach, check out <a href=\"https:\/\/newcraft.dev\/posts\/the-complete-shopify-international-selling-checklist\/\">The Complete Shopify International Selling Checklist<\/a>.<\/p>\n\n\n\n<p>And remember &#8211; <a href=\"https:\/\/newcraft.dev\/posts\/shopify-translate-adapt-doesnt-translate-images-heres-what-does\/\">Shopify Translate &amp; Adapt doesn&#8217;t translate product images<\/a>. That&#8217;s where Image Translate Easy fills the gap.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Get Started<\/h2>\n\n\n\n<p>Ready to translate your washing labels and care instructions?<\/p>\n\n\n\n<p>\ud83d\udc49 <a href=\"https:\/\/apps.shopify.com\/image-translate-easy\" target=\"_blank\" rel=\"noopener\">Get Image Translate Easy on the Shopify App Store<\/a><\/p>\n\n\n\n<p>\ud83d\udcd6 <a href=\"https:\/\/newcraft.dev\/translate-product-images-shopify\/\">Learn more about the app<\/a><\/p>\n\n\n\n<p>Questions? Hit the in-app chat or send us an email.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions: Translating Washing Labels for International Shopify Stores<\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Selling clothing, textiles, or home goods internationally? Your washing labels and care instructions are probably still in English. And that&#8217;s a problem.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":""},"class_list":["post-1317","marketing-post","type-marketing-post","status-publish","hentry"],"acf":{"related_apps":""},"_links":{"self":[{"href":"https:\/\/newcraft.dev\/nl\/wp-json\/wp\/v2\/marketing-post\/1317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newcraft.dev\/nl\/wp-json\/wp\/v2\/marketing-post"}],"about":[{"href":"https:\/\/newcraft.dev\/nl\/wp-json\/wp\/v2\/types\/marketing-post"}],"wp:attachment":[{"href":"https:\/\/newcraft.dev\/nl\/wp-json\/wp\/v2\/media?parent=1317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}