Translate product videos in Shopify. Upload different video files per language and customers see the right version automatically.
TL;DR: You can now translate product videos in Shopify, not just images. Upload a different video for each language, and customers see the right version automatically. This works alongside the existing image translation features you already know.
Product videos convert. We all know this. A well-made product video can increase conversions by 80% or more. But here’s what nobody talks about: that conversion boost disappears when your German customer watches a video with English text overlays, English voiceover, or English captions.
Shopify’s built-in translation tools handle text beautifully. Product titles, descriptions, even alt text. But videos? They’re completely ignored. Your carefully localized store shows perfectly translated text above a video that screams “this wasn’t made for you” to international customers.
Think about what’s typically in a product video:
None of this gets translated by Shopify Translate & Adapt, Langify, Weglot, or any other translation app. Until now.
The concept is simple: upload a different video file for each language. When a French customer visits your product page, they see the French version of your video. German customers see the German version. And so on.
Here’s the workflow:
The video thumbnail updates too. Your product gallery shows the translated video’s preview image, so customers know immediately that the content is in their language.
This was actually the trickiest part to get right. When you upload a translated video, the thumbnail in your product gallery needs to show a frame from that translated video, not the original.
We solved this by capturing the first frame of your translated video and displaying it as the thumbnail. No extra work required on your end. Upload the video, and the thumbnail updates automatically.
Not every store needs this. But if you sell internationally and use product videos, here’s where it matters most:
Products that need explanation benefit most. Assembly instructions, how-to guides, feature demonstrations. If your video has any spoken or written content, translation makes a difference. Check out our guide on displaying different product instructions by language for more on this.
Marketing videos often include text: feature callouts, pricing, promotional messages. These need translation just as much as your product description does.
If someone’s talking in your video, international customers need a version in their language. Dubbing or creating separate voiceover tracks for each market is common practice for serious international sellers.
For those who care about the implementation:
The video swap happens the same way image translation works: based on the customer’s selected language in your store.
If you’re already using Image Translate Easy, video translation is available now. Just look for the video icon on products that have videos, and upload your translations the same way you do images.
New to the app? Install Image Translate Easy from the Shopify App Store and start translating both images and videos for your international customers.
Questions about video translation? Reach out to support and we’ll help you get set up.