Happy Birthday App for Shopify stores. Turn Birthdays into Business Opportunities. Delight your customers with personalized birthday messages and offers that drive sales and build lasting loyalty.
TL;DR: Automate birthday emails with personalized discount codes to boost customer loyalty and drive repeat sales.
The Happy Birthday App collects customer birthdays at checkout and automatically sends personalized birthday emails with discount codes on their special day.
Birthday emails consistently outperform regular marketing campaigns. Customers feel valued when brands remember their special day, creating an emotional connection that drives loyalty and repeat purchases.
With the Happy Birthday App, you can:
| Method | Description |
|---|---|
| After Checkout | Customers see a birthday signup form on the thank you page, right after they complete their order. |
| Landing Pages | Create a “Birthday Club” signup page. Share the link in emails, social media, or embed it on your website. |
| Import Existing Data | Already collecting birthdays? Import them from a spreadsheet or sync from your Shopify customer data. |
| Manual Entry | Add birthdays one by one through the app, perfect for VIP customers or special requests. |
Create beautiful birthday emails that match your brand:
| Option | How It Works |
|---|---|
| Unique Codes | Auto-generate unique discount codes for each subscriber. Set percentage or fixed amount, minimum purchase requirements, and validity period. |
| Fixed Code | Use a single discount code for all birthday emails. Create the code in Shopify and link it to the app. |
Unique code options include:
Reach international customers in their preferred language (Professional plan):
The app integrates directly with your Shopify store:
Want to collect birthdays on your blog or external website? Simply copy-paste a small code snippet and the signup form appears. Customize the colors and text to match your brand.
Try it yourself:
To add this form to your own site, just copy two lines of code from the app dashboard. Works on any website – your Shopify store, WordPress blog, landing pages, anywhere.
Track how well your birthday campaigns perform:
| Plan | Price | Subscribers | Features |
|---|---|---|---|
| Free | $0 | 50 | Birthday emails, discount codes, checkout widget, landing pages |
| Starter | $15/month | 5,000 | Everything in Free + higher subscriber limit |
| Growth | $25/month | 20,000 | Everything in Starter + higher subscriber limit |
| Professional | $40/month | 50,000 | Everything in Growth + multi-language support |
All paid plans include a 30-day free trial.
All plans include:
Can I import existing customer birthdays?
Yes! Upload a spreadsheet (CSV) with your customer birthdays, or if you already store birthdays in Shopify, we can import them automatically.
When are birthday emails sent?
You control the timing. Send on the exact birthday, a few days before to build anticipation, or after as a “belated” greeting. Set the exact time of day based on your shop’s timezone.
What discount types are supported?
Both percentage discounts (e.g., 15% off) and fixed amount discounts (e.g., $10 off). You can also set minimum purchase requirements and limit to specific products or collections.
Can I send emails in multiple languages?
Yes, with the Professional plan. Create translated templates for 11+ languages. The app automatically detects customer language and sends the appropriate version.
What happens if a customer unsubscribes?
Each email includes an unsubscribe link. When clicked, the subscriber is marked as unsubscribed and won’t receive future birthday emails.
Do I need any technical setup for sending emails?
No. We handle the email delivery for you. Just customize your sender name and you’re ready to go.
Birthday marketing is one of the most effective ways to build customer loyalty and drive repeat purchases. With the Happy Birthday App, you can automate the entire process and let the sales roll in.