How to Display Tax-Included Prices to All Customers with B2B VAT Exemption in Shopify

The Problem: Shopify’s Dynamic Tax Display

Shopify’s Dynamic tax display feature automatically adjusts prices based on a customer’s location. While this might seem helpful, it creates several issues for B2B merchants:

• Inconsistent pricing: A product listed at €5,299 might show as €4,410 for some customers and €5,299 for others
• Marketing confusion: Your advertised prices don’t match what customers see on your site
• Lost trust: B2B customers expect transparency and consistent pricing
• Poor user experience: Different prices create confusion and increase cart abandonment

This is especially problematic if you’re using Shopify’s One-Stop Shop (OSS) for EU sales and serving both B2C and B2B customers.

The Solution: Uniform Tax-Included Pricing with Smart B2B Exemption

The ideal setup for most European B2B merchants is:

1. Show tax-included prices to everyone on product pages
2. Validate VAT numbers during checkout for B2B customers
3. Automatically deduct VAT for verified business customers
4. Display the net price on the final invoice

This approach gives you price consistency while remaining fully compliant with EU VAT regulations.

How EU Tax Exemption Easy Solves This

EU Tax Exemption Easy enables this exact workflow without requiring Shopify Plus:

Consistent Price Display

• All customers see the same tax-included price on your product pages
• No confusing price variations based on location
• Your marketing and product pages stay aligned

Automatic B2B VAT Validation

• Business customers enter their EU VAT number at checkout
• Real-time validation against the VIES database
• Invalid or inactive VAT numbers are rejected automatically

Seamless VAT Exemption

• Validated B2B customers get VAT automatically deducted
• They see the net price (excluding VAT) at checkout
• Everything happens in real-time, no manual processing needed

Full Compliance

• VIES database integration ensures valid VAT numbers
• Proper documentation for your accounting
• EU tax regulation compliant

Setting Up Consistent Pricing with B2B Exemption

Here’s how to configure your Shopify store:

Step 1: Configure Your Tax Settings

1. In Shopify admin, go to Settings > Taxes and duties
2. Ensure your store is set up for EU tax collection
3. Configure OSS if you’re registered for it

Step 2: Install EU Tax Exemption Easy

1. Install the app from the Shopify App Store
2. Configure your VAT validation settings
3. Customize the checkout experience

Step 3: Set Your Product Prices

• Price your products with tax included
• This becomes the standard price all customers see
• B2B customers will see the deduction at checkout

Step 4: Test the Flow

• Create a test order as a B2C customer (pays full price with VAT)
• Create a test order as a B2B customer with valid VAT number (sees VAT deducted)

Benefits for Your Business

Improved Customer Experience

• Clear pricing: No surprises or confusion about final costs
• Professional appearance: Consistent prices build trust
• Faster checkout: B2B customers don’t need to contact you for tax exemption

Operational Efficiency

• Zero manual work: VAT validation and exemption happen automatically
• Reduced support tickets: Customers understand the pricing immediately
• Better conversion rates: Clear pricing reduces cart abandonment

Compliance & Accuracy

• VIES validation: Only valid, active VAT numbers get exemption
• Audit trail: Complete records of all VAT validations
• EU compliant: Meets all EU tax regulation requirements

Common Questions

Do I need Shopify Plus for this?

No, EU Tax Exemption Easy works with all Shopify plans, including Basic, Shopify, and Advanced.

Will this work with OSS registration?

Yes, the app is fully compatible with Shopify’s One-Stop Shop (OSS) system.

What happens if a VAT number is invalid?

Invalid or inactive VAT numbers are rejected, and the customer pays the full tax-included price. They can update their VAT number and try again.

Can I customize the checkout experience?

Yes, you can customize validation messages, error texts, and the placement of the VAT input field.

Does this work for all EU countries?

Yes, the app validates VAT numbers from all EU member states through the official VIES database.

Real-World Example

Before EU Tax Exemption Easy:

• German customer sees: €5,299 (with 19% VAT)
• French customer sees: €5,399 (with 20% VAT)
• Dutch B2B customer sees: €5,299 but has to contact support for VAT exemption

After EU Tax Exemption Easy:

• All customers see: €5,299 (tax-included price)
• Dutch B2B customer enters VAT number at checkout
• Validated automatically via VIES
• Final checkout price: €4,410 (VAT removed)
• No manual intervention needed

Getting Started

Ready to provide consistent pricing while offering seamless B2B VAT exemption?

Install EU Tax Exemption Easy and set up your store in minutes.